PAS Intervention

GRAPHIC AND UX DESIGN RESEARCH INTERNSHIP

PAS (Physical Activity Self-Efficacy) Intervention started as a website designed to serve as a self-efficacy toolkit aimed at addressing obesity. Initially a private research project, it is now in the process of rebranding to be more readily available.The PAS project was a collaborative effort, bringing together researchers from Binghamton University, designers from Lehigh University, and clinicians from the Weight Loss Center at Lourdes Hospital in Binghamton, NY. This multidisciplinary team combined expertise in public health, clinical practice, and web application design. As an intern, I contributed to the design and development of the web-based intervention, applying my skills in graphic design and UX design to enhance user experience and functionality.

RESEARCH

I conducted in-depth design research to determine the most effective and empathetic approach to discussing the sensitive topic of obesity. I explored a range of websites, including Noom and It's Bigger Than Me, which provided valuable insights into creating a supportive and respectful dialogue.Noom’s approach focuses on a blend of educational content with a supportive, motivational tone, creating an encouraging environment for users. It's Bigger Than Me, on the other hand, emphasizes inclusivity and community support, addressing obesity with sensitivity and respect. These insights helped shape a design strategy that prioritizes empathy and empowerment, ensuring a thoughtful and constructive dialogue around the topic of obesity.

BRAND IDENTITY

PRIMARY LOGOTYPE

ALTERNATE COLORS

TYPOGRAPHY

Gelica
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
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Mencken
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Sofia Sans
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789

HIERARCHY

H1: DISPLAY

H2: SUBHEADING

H3: Subtitle

H4: Body

H5: Italic Body

PRIMARY PALETTE

EXTENDED PALETTE

SEMANTIC PALETTE

USER FLOW

Onboarding

The onboarding process for our project begins with a series of carefully designed questions aimed at assessing user eligibility based on weight criteria. Participants are required to provide accurate responses to these questions, which are then evaluated to determine if they meet the necessary weight requirements.

Survey and Intervention

In the survey and intervention phase, participants engage with a series of interactive videos and challenges designed to promote lifestyle changes that may lead to weight loss. Through these engaging activities, users provide valuable data on their experiences and outcomes. The collected information helps us assess the effectiveness of these interventions in facilitating weight loss and refining our approach based on real-world results. This phase is integral to understanding the impact of our program and tailoring future strategies to maximize success.

Inside the Intervention

Inside the intervention, users navigate through a series of chapters, each focusing on different types of physical activity, such as work-related, domestic, and transport-related activities. These challenges are designed to reflect the diverse ways in which users incorporate physical activity into their daily lives. Participants can complete the chapters in any order, offering flexibility while ensuring they meet specific goals within set timeframes to maintain their participation. This structured approach encourages users to engage with various forms of activity, promoting a comprehensive understanding of how different physical tasks contribute to overall weight loss and well-being.

SCREENS

ARTWORK

CHALLENGES

BADGES

REBRANDING

My Physical Self

The PAS Intervention is currently undergoing a rebrand to better serve and engage the general population. Soon to be known as "My Physical Self," this updated program is designed to offer a more inclusive and accessible approach to promoting physical activity and weight management. Although still in development, the rebranded My Physical Self aims to resonate with a broader audience by incorporating user-friendly features and a fresh, appealing design. This transition reflects our commitment to making the intervention more relatable and effective for diverse users, enhancing their experience as they embark on their journey towards improved health and well-being.

LIFELINE

BRANDING, GRAPHIC DESIGN, & ILLUSTRATION

LIFELINE is a solo branding project designed to capture the raw, introspective spirit of a fictional emo rock band. With deep roots in the sounds and themes of the 2010s emo revival, LIFELINE’s branding is crafted to resonate with audiences in the alternative and emo communities. This brand identity weaves together gritty textures, dark tones, and haunting typography to embody the angst and vulnerability that characterizes the band’s music.The project began with the creation of a distinctive logotype, centered around a skeletal hand forming an "L," a striking and memorable symbol that captures the band’s name and ethos. The rest of the band’s name is rendered in Spinebiting, a sharp, knife-like typeface that evokes a sense of danger and intensity. This skeletal motif continues in the album art for their debut release, No One Picked Up, which reflects the album's themes of isolation and the desire for connection.As the sole designer, I took on all aspects of LIFELINE's brand creation, applying my skills in illustration, typography, and graphic design to craft visuals that immerse the viewer in the band's aesthetic world. Through dark visuals and grunge-inspired graphics, I aimed to create an identity that both intrigues and unsettles, capturing the emotional weight and rebellious energy of LIFELINE's music

BRAND IDENTITY

EXPANDED BRAND

HOLO'S TABLE

EXPERIENCE DESIGN, GRAPHIC DESIGN, & PRODUCT DESIGN

For this project, our objective was to conceptualize a product that pushed the boundaries of innovation. The open-ended nature of the assignment encouraged us to explore future possibilities without limitation. Inspired by my passion for tabletop role-playing games (TTRPGs) like Dungeons & Dragons (D&D), and leveraging my design expertise, I developed Holo’s Table—a concept that merges tradition with futuristic technology.D&D players invest a tremendous amount of time and energy into creating immersive game experiences. With that in mind, I envisioned a product that would enhance their gameplay. Holo’s Table is designed as an advanced gaming surface capable of projecting holographic maps, dynamic dungeons, and live-action battles, all in real-time. Additionally, I developed user interfaces tailored for both players and game masters, ensuring that the product would deliver an interactive and fully immersive experience. The name Holo’s Table is a nod to the iconic D&D character Volo, known for his literary contributions to the game's universe.Through this project, I aimed to elevate the TTRPG hobby to new heights, creating a design that honors the community’s dedication while imagining what the future of gaming could be.

The creation of Holo’s Table demanded a high level of creativity and problem-solving. While designing a product to enhance the tabletop role-playing experience, I encountered several challenges. Despite consulting with numerous TTRPG players for insights, I struggled to design the vast array of assets and interfaces that a game as flexible as Dungeons & Dragons requires. The open-ended nature of these games—allowing limitless possibilities in storytelling and campaign dynamics—made it difficult to narrow down the core features for my final design.Despite these hurdles, Holo’s Table has taken shape, offering an impressive set of features aimed at enhancing the gaming experience for both players and game masters. Key features include a comprehensive character creation interface, accessible to all users, allowing for the creation of heroes, NPCs, or adversaries. The map customization options enable game masters to craft personalized campaign settings, ensuring each adventure feels unique. Additionally, the game master’s interface integrates ambient music options, adding an extra layer of immersion to gameplay.

RENDERS

LOW-FIDELITY WIREFRAME SKETCHES

Initial concept sketches illustrate the navigation process the table's interfaces. Many rough concepts were played around with while realizing the necessary additions Holo's Table would need in order to be functional and fun.

MINI FIGURES

The miniature figures were created using HeroForge. For Holo's Table, it would planned to have a partnership with HeroForge in order to assist the character creation screen. Using an established figure creator helps with the reputation my product would have.

FIGMA PROTOTYPE

Baking Change

BRANDING, GRAPHIC DESIGN, & PACKAGE DESIGN

For this project, I designed a package for a muffin cup brand called Baking Change. This initially started as a general muffin mix package design, but with further development, I found the appeal of making a product that was more ready and convenient—thus, the muffin cup line was created.Baking Change is here to make sustainable snacking as easy as popping a cup in the microwave. It's eco-conscious muffin mixes come ready to bake in biodegradable paper cups, perfect for busy mornings, study breaks, or a moment of indulgence without any waste. Each flavor is crafted to satisfy your cravings with wholesome ingredients and a commitment to the environment. With Baking Change, you get a delicious, fluffy muffin in minutes and the peace of mind that you're supporting sustainable choices. From every cup enjoyed to each step we take, this brand is baking a little more change into the world, one muffin at a time.

BRAND IDENTITY

PRIMARY PALETTE

STRAWBERRY PALETTE

LEMON POPPY PALETTE

BLUEBERRY PALETTE

Rafaella
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

HEADER TYPOGRAPHY

Sofia Sans
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789

BODY TYPOGRAPHY

FRUIT ICONS

PACKAGING

DRAFTS & PROTOTYPES

Messina Sans

GRAPHIC DESIGN, TYPE DESIGN, & PRINT DESIGN

For this project, I developed a type specimen book featuring Messina Sans, designed to explore the font’s history and demonstrate its versatility. Drawing inspiration from the striking visual style of Neon Genesis Evangelion, I sought to infuse the book with the show’s bold typography and brutalist aesthetic. The goal was to create a compelling visual narrative that not only highlighted the historical context of Messina Sans but also demonstrated its functionality through real-world design applications.The final product consists of over 18 pages, each blending the essence of Evangelion’s retro visual storytelling with the structure of Messina Sans. I incorporated three use-case samples to showcase the font’s adaptability, presenting it in various contexts that reflect its unique design qualities.

Initially, I anticipated a straightforward process for this assignment, but I soon found myself challenged by the task of designing a compelling type specimen book. The early stages of conceptualizing the layout were more complex than expected. Through iterative feedback from peers and professors, I refined my approach and developed a final product I’m proud of.The project centered on Messina Sans, a versatile typeface created by Luzi Gantenbein and published by Luzi Type in 2015. Designed with Serif, Sans, and Modern styles, Messina Sans reflects the 20th-century International Style with its clean lines and minimalist aesthetics, emphasizing simplicity, functionality, and clarity.Throughout the design process, I repeatedly asked, "How can I highlight the unique qualities of this font?" To address this, I crafted a type specimen book that not only showcases Messina Sans’s distinctive characteristics but also integrates subtle influences from Neon Genesis Evangelion. This combination aimed to present the font’s elegance while adding an engaging layer of thematic depth.

SKETCHES

Initial concept sketches of page ideas, including layouts and themes that reference Neon Genesis Evangelion for fun.

Initial concept sketches of page ideas, including layouts and themes that reference Neon Genesis Evangelion for fun.

SCRAPPED PAGES

Here are several pages that either didn't make the final cut or were revised heavily before final print. Many of these were experimental and my goal was to showcase movement and artistic design rather than highlighting the typeface's characteristics. After reevaluating my priorities, I decided to scrap many of these in order to create the best version of my project.

THE DIGITAL GARDEN

APP DESIGN, EXPERIENCE DESIGN, & GRAPHIC DESIGN

The Digital Garden is a two-week sprint project completed as part of my UX Design class, where we developed a Figma prototype for an e-commerce platform tailored to our personal interests. This assignment provided an opportunity to merge our passions with user interface design, resulting in a prototype that authentically reflects our enthusiasm.I chose to design a platform centered around my love for greenery. The Digital Garden serves as an e-commerce site specializing in plants, presenting not only a range of beautiful greenery but also related products such as pots and soil. The design process began with identifying key elements and understanding the target audience—gardening enthusiasts who value both plant aesthetics and practical care information.

Research indicated that these users appreciate detailed plant presentations, including care icons and descriptions. In response, I crafted a visually engaging and informative shopping experience. Additionally, recognizing that many plant lovers are also artists, I incorporated an artistic touch into the design to resonate with fellow creatives, enhancing the platform’s appeal and functionality.Completing the Figma prototype for the houseplant e-commerce website has been a rewarding journey marked by both challenges and accomplishments. Despite initial hurdles, I’m proud of the successful outcome. Given more time, I see opportunities to expand the prototype with additional features and pages, enhancing the range of plant care products offered. Through further refinement, I believe the prototype will evolve into a more comprehensive and engaging platform that better serves its target audience.

ICONS

ALTERNATE COLOR CONCEPTS

When crafting the welcome page for The Digital Garden, I had to consider the desired aesthetic while also maintaining optimal color contrast. While the initial palettes aligned with my vision, I recognized that several colors were too alike or lacked sufficient contrast, potentially compromising accessibility. After some adjustments, I achieved a fair balance between aesthetics and accessibility by adding dark greens.

FIGMA PROTOTYPE

HAPTO

EXPERIENCE DESIGN, BRANDING, PRODUCT & GRAPHIC DESIGN

HAPTO is a one-week branding and product design project for my UX Design class. The project focused on creating a jewelry piece tailored for individuals with hearing impairments. This elegant accessory integrates haptic technology to enhance users' daily lives, offering both style and functionality.Our goal was to blend simplicity with accessibility. We aimed to ensure the technology is user-friendly, the app is easy to navigate, and the brand identity is clear and minimalist.Research into hearing impairment needs revealed a gap in stylish and practical haptic products. In response, we designed HAPTO—a versatile haptic disc that can be worn and interchanged with various accessories. I also designed an app that serves as the hub for connectivity, streaming, and accessibility controls, including environment and music haptic options.

Developing HAPTO, we had a very specific goal in mind: Create a practical yet elegant solution for those with hearing impairments. Although hearing aids and other hearing enhancement products exist, nothing doubled as both a fashionable and practical accessory. We also wanted to create a product that could be interchangeable depending on your wants and needs. A product that is simple, but when desired, a statement piece. With research, we learned that there is a market for this kind of product and that it doesn’t exist (to this caliber), elsewhere. HAPTO utilizes miniature vibration motors and actuators to generate tactile sensations upon activation. These components are electronically regulated to deliver a range of vibration types and strengths, enabling wearers to feel distinct sensations. Additionally, the halo features sensors and communication modules that interface with a companion app, enabling it to receive signals from paired devices and deliver notifications or alerts through haptic feedback.

LOW-FIDELITY WIREFRAME SKETCHES

Initial concept sketches illustrate the navigation process for both the mobile app and website. While the mobile app design has been finalized, plans are in place to proceed with prototyping the website in the future.

PRODUCT RENDERS

These renders were created by my group members to better visualize the HAPTO product.

These renders were created by my group members to better visualize the HAPTO product.

A Clockwork Orange

GRAPHIC DESIGN

• Graphis Gold Award Winner

Designing the movie poster for A Clockwork Orange was an unconventional and challenging project. The film's peculiar and unsettling themes inspired me to create a design that captures its distinctive essence.Throughout the process, I sought to develop a poster that was both original and avant-garde, distinguishing it from the many existing designs. The final result, which received mixed reactions from my peers—some even found it unsettling—perfectly mirrored the film’s unique tone and earned me an award.This project allowed me to embrace the film’s eccentricity and push creative boundaries, delivering a design that is as distinctive as the movie itself.

EARLY CONCEPTS

After watching the movie, I came up with some quick sketches on my phone. The intentional quickness of my lines and not so defined features helped with my actual designs later. I left these sketches sit a few days in my phone before finally realizing them, that way, I could hope to replicate the bizarre and unsure emotions I felt while watching A Clockwork Orange.

ALTERNATE POSTER

This poster design for A Clockwork Orange holds a special place in my portfolio, even though it wasn't entered into any competition. This design draws inspiration from the distinctive aesthetics and atmosphere of the film's milk bar. My goal was to create a piece that was profoundly unsettling and repulsive, capturing the film's unique tone.The final poster achieved this aim, with many of my classmates finding it intriguingly uncomfortable. Their reactions validated the unsettling effect I intended to convey, making this project a meaningful exploration of the film’s disturbing elements.

Lehigh@NasdaqCenter

GRAPHIC DESIGN INTERNSHIP

Lehigh@NasdaqCenter is a partnership between Lehigh University and the Nasdaq Entrepreneurial Center, offering students real-world entrepreneurial experiences through programs like Startup Academy and Silicon Valley Innovation Internship. This inclusive, hands-on education cultivates essential entrepreneurial skills and mindsets, preparing students for future work and life.As a graphic designer, I created engaging designs to promote events, entrepreneurial topics, and workshops. I developed materials for marketing campaigns and social media content, to provide information about related articles about entrepreneurship. My main challenge was creating refreshing designs and strengthening the branding.

Office of Sustainability

GRAPHIC DESIGN INTERNSHIP

The Office of Sustainability at Lehigh University promotes interdisciplinary sustainability efforts and initiates programs to reduce the university's environmental footprint.As a graphic designer, I created engaging designs to promote events and initiatives at Lehigh University. I developed materials for digital and print platforms, including marketing campaigns and social media content, to raise awareness about sustainability efforts. My main challenge was creating refreshing designs and strengthening the branding.

Previous Design

New Design

Previous Design

New Design

Character Art

2D ANIMATION, DIGITAL ART, & CHARACTER DESIGN

Extras

GRAPHIC DESIGN, PRODUCT DESIGN, & HAVING FUN