Baking Change

Baking Change

Baking Change

Warm Fresh Muffins in Minutes

Warm Fresh Muffins in Minutes

Warm Fresh Muffins in Minutes

branding

branding

branding

graphic design

graphic design

graphic design

package design

package design

package design

Baking Change is a sustainable muffin cup brand that offers eco-conscious, ready-to-bake muffins in biodegradable paper cups. Originally designed as a general muffin mix, the concept evolved into a convenient, waste-free solution.


I created the package design and developed a prototype to bring this eco-friendly concept to life.

Baking Change is a sustainable muffin cup brand that offers eco-conscious, ready-to-bake muffins in biodegradable paper cups. Originally designed as a general muffin mix, the concept evolved into a convenient, waste-free solution.


I created the package design and developed a prototype to bring this eco-friendly concept to life.

Baking Change is a sustainable muffin cup brand that offers eco-conscious, ready-to-bake muffins in biodegradable paper cups. Originally designed as a general muffin mix, the concept evolved into a convenient, waste-free solution.


I created the package design and developed a prototype to bring this eco-friendly concept to life.

Research

Research

Research

For the branding, I looked into vintage packaging, specifically focusing on old tobacco brand designs. I wanted to capture a nostalgic, slightly retro aesthetic while keeping the overall look cute and approachable. By analyzing these vintage designs, I was able to blend classic typography and subtle details with a modern, playful twist, ensuring the brand felt both timeless and charming.

For the branding, I looked into vintage packaging, specifically focusing on old tobacco brand designs. I wanted to capture a nostalgic, slightly retro aesthetic while keeping the overall look cute and approachable. By analyzing these vintage designs, I was able to blend classic typography and subtle details with a modern, playful twist, ensuring the brand felt both timeless and charming.

For the branding, I looked into vintage packaging, specifically focusing on old tobacco brand designs. I wanted to capture a nostalgic, slightly retro aesthetic while keeping the overall look cute and approachable. By analyzing these vintage designs, I was able to blend classic typography and subtle details with a modern, playful twist, ensuring the brand felt both timeless and charming.

PRIMARY LOGOTYPE

PRIMARY LOGOTYPE

PRIMARY LOGOTYPE

STACKED

STACKED

STACKED

BRANDING PALETTE AND TYPOGRAPHY

COLOR PALETTE

BRANDING PALETTE AND TYPOGRAPHY

PACKAGING

PACKAGING

PACKAGING

TYPOGRAPHY

FRUIT ART

FRUIT ART

FRUIT ART

INITIAL SKETCHES AND PROTOTYPES

INITIAL SKETCHES AND PROTOTYPES

INITIAL SKETCHES AND PROTOTYPES

PACKAGING

PACKAGING

PACKAGING