PAS
Intervention
PAS
Intervention
PAS
Intervention
PAS
Intervention
Have Confidence in Moving More
Have Confidence in Moving More
Have Confidence in Moving More
graphic design
graphic design
graphic design
ux design
ux design
ux design
branding
branding
branding
Physical Activity Self-Efficacy, or PAS for short, is a web-based intervention aimed at improving self-efficacy and addressing obesity. Initially a private research project, it's now being rebranded for broader accessibility.
I helped design and develop the platform, collaborating with experts from Binghamton University, Lehigh University, and Lourdes Hospital to enhance the user experience and functionality.
Physical Activity Self-Efficacy, or PAS for short, is a web-based intervention aimed at improving self-efficacy and addressing obesity. Initially a private research project, it's now being rebranded for broader accessibility.
I helped design and develop the platform, collaborating with experts from Binghamton University, Lehigh University, and Lourdes Hospital to enhance the user experience and functionality.
Physical Activity Self-Efficacy, or PAS for short, is a web-based intervention aimed at improving self-efficacy and addressing obesity. Initially a private research project, it's now being rebranded for broader accessibility.
I helped design and develop the platform, collaborating with experts from Binghamton University, Lehigh University, and Lourdes Hospital to enhance the user experience and functionality.
Research
Research
Research
To approach the topic of obesity, I dove deep into design research, studying websites like Noom and It's Bigger Than Me for inspiration.
Noom blends educational content with a motivational tone, creating a positive space that encourages users to take action. It's Bigger Than Me highlights inclusivity and communities, offering a respectful and supportive approach.
To approach the topic of obesity, I dove deep into design research, studying websites like Noom and It's Bigger Than Me for inspiration.
Noom blends educational content with a motivational tone, creating a positive space that encourages users to take action. It's Bigger Than Me highlights inclusivity and communities, offering a respectful and supportive approach.
To approach the topic of obesity, I dove deep into design research, studying websites like Noom and It's Bigger Than Me for inspiration.
Noom blends educational content with a motivational tone, creating a positive space that encourages users to take action. It's Bigger Than Me highlights inclusivity and communities, offering a respectful and supportive approach.
Logo Creation
Logo Creation
Logo Creation
The logo was developed around the core themes of "personal health and growth."
To represent the user as an individual, I incorporated a stylized persona. A heart symbolizes health, while the figure emerging from a newly budded plant signifies growth and transformation.
The logo was developed around the core themes of "personal health and growth."
To represent the user as an individual, I incorporated a stylized persona. A heart symbolizes health, while the figure emerging from a newly budded plant signifies growth and transformation.
The logo was developed around the core themes of "personal health and growth."
To represent the user as an individual, I incorporated a stylized persona. A heart symbolizes health, while the figure emerging from a newly budded plant signifies growth and transformation.
PRIMARY LOGOTYPE
PRIMARY LOGOTYPE
PRIMARY LOGOTYPE
STACKED
STACKED
STACKED
ICON ONLY
ICON ONLY
ICON ONLY
TYPE ONLY
TYPE ONLY
TYPE ONLY
BRANDING PALETTE AND TYPOGRAPHY
COLOR PALETTE
BRANDING PALETTE AND TYPOGRAPHY
TYPOGRAPHY
SCREENS
SCREENS
SCREENS
CHALLENGE ART
CHALLENGE ART
CHALLENGE ART
BADGE ART
BADGE ART
BADGE ART
Rebranding
Rebranding
Rebranding
PAS Intervention is currently undergoing a rebrand to better serve and engage the general population. Soon to be known as "My Physical Self," this updated program is designed to offer a more inclusive and accessible approach to promoting physical activity and weight management.
PAS Intervention is currently undergoing a rebrand to better serve and engage the general population. Soon to be known as "My Physical Self," this updated program is designed to offer a more inclusive and accessible approach to promoting physical activity and weight management.
PAS Intervention is currently undergoing a rebrand to better serve and engage the general population. Soon to be known as "My Physical Self," this updated program is designed to offer a more inclusive and accessible approach to promoting physical activity and weight management.
